UTM Tag Help For Dealerships

 At DealerBoost, we’re dedicated to boosting dealerships digital performance. A very simple and impactful thing you can do for your dealership is utilize UTM tags.

UTM tags are crucial for auto dealership as they provide detailed insights into the performance of various marketing efforts, allowing for informed decision-making, budget optimization, and improved overall marketing strategies. 

When it comes to your various Google Business Page (formerly known as Google My Business) listings, ensuring that each page and its various link options has a properly applied UTM tag will give you a great understanding of how effective your organic listings, specifically your dealerships various department pages are at driving traffic to your website. 

How to properly create your basic UTM Tags for your GBPs.

Below you will find examples of properly built UTM tags for your Dealerships GBP Pages as well as additional URL linking options that you may find within your various listings. Also, you will find a link to Googles UTM link builder along with a short clip of the real world application of the UTM tag process we outline. Please utilize our examples below to create your own GBP UTM tags for all of your dealerships department pages on Google to start receiving more accurate measurements in Google Analytics. 

One important thing to remember when building your UTM codes is that you cannot use any capitalization. Remember to copy the entire UTM link and replace the current link in your Google Business Page settings.

Main Listing UTM

Note: Utilize your dealerships Homepage URL as the website url when creating your this UTM link. 

 Website URL:
https://www.gandrudnissan.com/
 Campaign Source:
google
• Campaign Medium:
organic
• Campaign Name:
gbp-main

Example:
 
https://www.gandrudnissan.com/?utm_source=google&utm_
medium=organic&utm_campaign=gmb-website&
utm_content=gbp-main

Service Listing UTM

Note: Utilize your dealerships Service Page URL as the website url when creating your this UTM link. 

 Website URL:
https://www.gandrudnissan.com/service
 Campaign Source:
google
• Campaign Medium:
organic
• Campaign Name:
gbp-service

Example:
https://www.gandrudnissan.com/service?utm_source=google&utm_
medium=organic&utm_campaign=gmb-website&
utm_content=gbp-service

Parts Listing UTM

Note: Utilize your dealerships Parts Page URL as the website url when creating your this UTM link. 

 Website URL:
https://www.gandrudnissan.com/parts
 Campaign Source:
google
• Campaign Medium:
organic
• Campaign Name:
gbp-parts

Example:
https://www.gandrudnissan.com/parts?utm_source=google&utm_
medium=organic&utm_campaign=gmb-website&
utm_content=gbp-parts

Collision Listing UTM

Note: Utilize your dealerships Collision Page URL as the website url when creating your this UTM link. 

 Website URL:
https://www.gandrudnissan.com/collision
 Campaign Source:
google
• Campaign Medium:
organic
• Campaign Name:
gbp-collision

Example:
https://www.gandrudnissan.com/collision?utm_source=google&utm_
medium=organic&utm_campaign=gmb-website&
utm_content=gbp-collision

Service Appointment UTM

Note: Utilize your dealerships Service Scheduler Page URL as the website url when creating your this UTM link. 

 Website URL:
https://www.gandrudnissan.com/schedule-service
 Campaign Source:
google
• Campaign Medium:
organic
• Campaign Name:
gbp-schedule-service

Example:
 
https://www.gandrudnissan.com/schedule-service?utm_source=google&utm_
medium=organic&utm_campaign=gmb-website&
utm_content=gbp-schedule-service

Service Menu UTM

Note: Utilize your dealerships Service Menu Page URL as the website url when creating your this UTM link. 

 Website URL:
https://www.gandrudnissan.com/service-menu
 Campaign Source:
google
• Campaign Medium:
organic
• Campaign Name:
gbp-service-menu

Example:
 
https://www.gandrudnissan.com/parts?utm_source=google&utm_
medium=organic&utm_campaign=gmb-website&
utm_content=gbp-service-menu

Watch Us Create The DealerBoost.io UTM Tag in 1 minute.

We hope you found this page helpful. Our mission is to help dealerships boost their performance at a massive scale.  

While you’re here,  check out our high performing dealer tools that are built to provide better performance at a lesser cost than what your paying for today. 

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